crimsonguard-hero
August 30, 2016

Delta Airlines and Chick-fil-a Sponsor Indiana Rewards Program

Indiana University partners with some big sponsors for the Crimson Guard Rewards program, including Delta Airlines and Chick-Fil-A. These sponsors help Indiana give great prizes to the students while cutting costs to Crimson Guard Rewards.

One common goal is to make sure our students are rewarded for coming out to athletics events. By working together [with our sponsors] and the student rewards program we accomplish that.Laura Kneiss, Crimson Guard Director

Indiana attracted Delta Airlines as a sponsor because they were looking to reach the student population. The appeal of nearly 4,000 student rewards members convinced Delta Airlines to partner with Crimson Guard Rewards.

Students at Indiana love Crimson Guard Rewards as well. When students go to athletic events, they earn points to redeem prizes. Students select prizes by going to the Crimson Guard Rewards’ Prize Store that is within the Crimson Guard app and website.

Chick-Fil-A and Delta Airlines works in collaboration with Crimson Guard Rewards to provide prizes for the Prize Store. Chick-Fil-A provides Indiana with free combo meals and breakfast burrito vouchers. Delta Airlines provides Indiana gift cards and a $1600 TV for the grand prize winners at the end of the year.


Through the sponsorship, it save us money [because] we don’t have to go and buy prizes, which helps us with our budget, and the partnership with the companies is always beneficial for us.Laura Kneiss, Crimson Guard Director

Landing Chick-Fil-A and Delta Airlines as sponsors significantly benefits Crimson Guard Rewards. The partnership with Chick-Fil-A and Delta Airlines helps Indiana save money while enabling Delta and Chick-Fil-A to advertise to its large student body.

admirals-hero
August 23, 2016

Milwaukee Admirals Offer Exclusive Experiences and Prizes to Increase Fan Engagement

The Milwaukee Admirals, an American Hockey League team, are increasing engagement through exclusive prizes only available on the Admiral Rewards program.

Admiral Rewards offers experiences and autographed material only available through the Admiral Rewards Prize Store. Fans can find The Prize Store in the Admiral Rewards’ app and website.

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Fans earn points to redeem these prizes by attending Admirals games and following the Admiral’s social media. “[Admiral Rewards] is easy to use, is time sensitive and encourages fans to follow social media,” Larson said.

One of the advantages of Admiral Rewards is the ability to measure social engagement, Larson said. With this ability, the Admirals have measured an increase in fan interaction with their social media. For instance, the Admirals have seen triple the number of retweets on Twitter since establishing Admiral Rewards, Larson said. / continue reading

swtransit-hero
August 16, 2016

How The Invite A Friend Feature Has Grown SW Transit Rewards

SW Transit, an award-winning transit agency, has created new SW Transit Rewards members using the program’s Invite a Friend feature. In fact, 11% of members have joined SW Transit Rewards after receiving an invite from a friend.

SW Transit Rewards members invited a friend by going to rewards.swtransit.org and clicking the invite a friend icon on the homepage. There a member could add the email of their friend, which sends them an email with a link to join SW Transit Rewards.

Invite A Friend / continue reading

utrgv-hero
August 10, 2016

V-Fan Rewards Helps UTRGV Receive Honorable Mention from NACMA

The National Association of Collegiate Marketing Administrators (NACMA) recognized The University of Texas- Rio Grande Valley as an honorable mention for the Marketing Team of the Year. Rio Grande Valley believes that their rewards system, V-Fan Rewards, is a large part of the athletic department’s marketing success.

We decided to include V-Fan Rewards in our application because we felt like it was one of our strongest digital media components. It drove student engagement offline and online.Kara Lara, Athletic Marketing and Promotions Coordinator at UTRGV

Rio Grande Valley is a new institution created by the Texas State Legislature in 2013 by combining the University of Texas at Brownsville and the University of Texas- Pan American. So Rio Grande Valley needed to figure out a way to get people excited about the new athletic program.

 

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July 21, 2016

How the World’s Largest Outdoor Rodeo Uses Contests to Increase Sign-Ups

Cheyenne Frontier Days (CFD), the world’s largest outdoor rodeo, uses contests to create loyal rewards members. Fans join CFD’s rewards program, CFD Rodeo Rewards, to gain access to exclusive contests for concerts, meet and greets, free tickets and VIP experiences.

To spread the word about the contests, CFD Rodeo Rewards announces them through radio, tv and social media. After hearing about the contests, fans enter to win through the CFD Rodeo Rewards’ website or mobile app.

Fans must create a CFD Rodeo Rewards account or log-in with an existing one to enter into contests. New CFD Rodeo Rewards members can have one free entry into a contest after creating an account. By generating these new members, CFD Rodeo Rewards has onboarded thousands of fans from these contests.

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hero-alabama
July 6, 2016

Crimson Tide Rewards Finds Success with Push Notifications

The University of Alabama uses push notifications at sporting events through the Crimson Tide Rewards program, as previously mentioned in 8 Push Notification Messages you Should be Sending to Your Fans.  In a recent survey conducted by Crimson Tide Rewards, fans let Alabama know they loved the push notifications they send out.

In the survey, Crimson Tide Rewards asked: “Are push notifications on the CTR App helpful?” The answer was yes, as 84% of the 145 respondents said they found the CTR app’s push notifications helpful.

1. Greet Fans Before the Game

Fans may come early to your game, so it is a good idea to welcome fans as they begin to arrive. By adding beacons to parking lot entrances and tailgate areas you can greet fans right away. You can also schedule your push notifications so that they only go out to fans that arrive before the game.

Extra Tip: Include a sponsor in the message and give extra points for tailgaters.

Welcome to your tailgating lot! Remember, a cold Budweiser makes every tailgate better. Can’t wait to see you at the game!

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membership_-levels
June 15, 2016

Membership Levels – New in FanMaker 3!

The new membership levels feature automatically ranks and groups fans into different levels of status. Setup levels at various point thresholds and fans will be automatically assigned when they qualify. Levels have names and colors you choose and there is no limit to the quantity. A member’s rank and level is re-evaluated every time they earn points, and even falls when points expire and a threshold is no longer met.

level profile

Similar to frequent flyer miles, membership levels give your fans something to work towards, and gives you more promotion and segmentation options. For example, you can offer certain benefits, or discounts exclusive to higher levels. A simple graph, like the one shown below, displays current status and level structure.

levelscale / continue reading

wisconsin
June 13, 2016

How Wisconsin is Rewarding Loyal Fans with Priority Seating

The University of Wisconsin uses FanMaker to power a ticket priority system which rewards students that attend the most games with the best seats. When students check-in at games through Badger Rewards, they earn points to receive eligibility for priority seating for men’s basketball games.

We are really focused on rewarding students who come to games; we found out through our survey that students value the best seats in the student section so we developed this program to speak to that and help reward those fans.Adam Ahearn, Associate Director of Marketing Wisconsin

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4 Ways ESPN Radio and Others Use Promo Codes

Many organizations are using promo codes with FanMaker’s reward system to engage fans across multiple platforms. Here are some ways you can utilize promo codes within your rewards programs.

1. Listen and Win Codes

RewordZoneESPN 1500, a long-running radio station, uses a promo code system to maintain loyal listeners by giving them extra bonuses for tuning into their shows. ESPN 1500 releases a promo code every couple hours on their show that fans enter into the ESPN 1500 Reward Zone. After entering the promo code fans can earn points to enter contests, like for a $100 Hotel.com gift card, or to redeem various cool prizes.

By using a rewards program, ESPN 1500 is able to provide advertisers direct data on how many people are listening and IDing those individuals. When combined with other listening statistics this valuable information helps validate sponsorships and ad placements on ESPN 1500. / continue reading

hailstate-blog
June 7, 2016

Increasing Olympic Sport Attendance with Bracketed Points and Bonus Events

University athletic departments are often tasked with increasing attendance at Olympic/non-revenue sporting events. This can be challenging, but FanMaker has solved this problem for many clients throughout the years. From large universities like Florida State to smaller programs like Coastal Carolina, clients have achieved success using bracketed point tables and bonus games.

Mississippi State (MSU) found success increasing Olympic sports attendance through the Hail State Rewards program. MSU encourages fans to come to games by making events, like track & field, golf and tennis worth more points than revenue sports like football.

We definitely have seen an increase in attendance in our Olympic sports or our non-revenue sports because people [now] see the value in going to those.Rhett Hobart, Assistant Director of Marketing MSU

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